Social Media being used by the Joint Chiefs of Staff to communicate with their command.
Admiral Mullen’s Social Media Strategy:
If you don’t think Facebook and Twitter have a place in the Department of Defense, tell that to the highest-ranking officer in the U.S. Military, Chairman of the Joint Chiefs of Staff, Admiral Mike Mullen. Being the Chairman of the Joint Chiefs of Staff is a pretty demanding job, but Admiral Mullen still finds time to connect; he recently tweeted that his wife @DeborahMullen helps remind him.
Admiral Mullen is active on both Facebook and Twitter. Since social media is quickly becoming mainstream media, the Chairman believes social networking is an absolute necessity to be in touch with younger audiences and the future of our military.
Admiral Mullen’s Public Affairs team recently released his social media strategy. This can be a template that other leaders can use to incorporate new and social media into their Public Affairs communication plans. Check out Admiral Mullen’s Social Media Strategy here and share it with your leadership.
Link to Admiral Mullens, chairman of the JCS, Memo
http://cdpinfo.com/ebooks/jcs.pdf
Source Defence Systems News
